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Brand Hacking: How CUT THRU combines growth hacking with branding
Jonathan Sankey, CUT THRU's founder and top brand expert, recently featured on the Growth Marketing Toolbox podcast, discussing brand 'growth hacking.' With over a decade of experience and a history of creating successful brands, including one that earned $10m in ten weeks, Jonathan shared his insights and techniques. He touched on the distinction between branding and graphic design, common branding mistakes, and strategies to validate a brand's product-market fit. This informative episode is packed with practical advice, making it a must-listen for anyone interested in brand development or enhancement.
We're thrilled to share that Jonathan Sankey, our esteemed founder and a recognized authority in branding, was recently a guest on the acclaimed Growth Marketing Toolbox podcast. As the head of CUT THRU, acknowledged by Clutch.co as Sydney's Best Branding Agency as voted by clients, Jonathan is a figure of undeniable expertise in brand 'growth hacking'.
Jonathan has shaped his career in the branding industry over the last 12 years, playing a crucial role in split testing brands which are now valued in the billions. His unique ability to drive rapid brand success is showcased by the last brand he launched, which astonishingly netted $10m in a mere ten weeks. In the podcast, Jonathan reveals some of the strategies behind these impressive outcomes.
Before establishing CUT THRU, a ground-breaking brand agency in Sydney, Jonathan fine-tuned his skills in the bustling brand agencies of New York and Shanghai. His achievements include winning the prestigious Global ReBrand Award and Australia's Employer of the Year award. He even graced the list of the top 20 most-watched individuals on YouTube in Australia.
CUT THRU stands apart as the only branding agency in Australia that utilizes Conversion Centred Design, a unique approach that optimizes branding and marketing materials to drive user actions. This approach starts with a clear understanding of the desired user action, and every design element is carefully crafted to guide users towards this action. For instance, a landing page designed with Conversion Centred Design principles might have a clear and compelling call to action, persuasive and engaging copy, visuals that draw the user's eye towards the desired action, and a layout that minimizes distractions.
The Growth Marketing Toolbox podcast provides a platform for industry leaders to share their wisdom, strategies, and tools that aid businesses in their marketing and growth endeavors. In this episode, Jonathan shares his in-depth knowledge on various aspects of branding, insights that are invaluable for anyone from aspiring entrepreneurs to experienced marketing professionals.
Episode highlights include:
- The distinction between branding and graphic design
- Common missteps in branding
- Methods to validate a brand's product-market fit
- Plus, plenty more branding insights!
Jonathan also shares some crucial tools and resources, such as the GrowthMarketer Weekly newsletter, a must-read for growth marketing enthusiasts. He also introduces listeners to CUT THRU, where innovative branding methods, including split testing, creative ideation, and Conversion Centred Design, are redefining branding as we know it.
Don't miss this enlightening episode of the Growth Marketing Toolbox podcast featuring Jonathan Sankey. Packed with practical advice, inspiring brand stories, and invaluable lessons on brand growth hacking, it's essential listening for anyone looking to launch or elevate a brand.
Cheers,The CUT THRU Team
Brand Hacking: How CUT THRU combines growth hacking with branding
We're thrilled to share that Jonathan Sankey, our esteemed founder and a recognized authority in branding, was recently a guest on the acclaimed Growth Marketing Toolbox podcast. As the head of CUT THRU, acknowledged by Clutch.co as Sydney's Best Branding Agency as voted by clients, Jonathan is a figure of undeniable expertise in brand 'growth hacking'.
Jonathan has shaped his career in the branding industry over the last 12 years, playing a crucial role in split testing brands which are now valued in the billions. His unique ability to drive rapid brand success is showcased by the last brand he launched, which astonishingly netted $10m in a mere ten weeks. In the podcast, Jonathan reveals some of the strategies behind these impressive outcomes.
Before establishing CUT THRU, a ground-breaking brand agency in Sydney, Jonathan fine-tuned his skills in the bustling brand agencies of New York and Shanghai. His achievements include winning the prestigious Global ReBrand Award and Australia's Employer of the Year award. He even graced the list of the top 20 most-watched individuals on YouTube in Australia.
CUT THRU stands apart as the only branding agency in Australia that utilizes Conversion Centred Design, a unique approach that optimizes branding and marketing materials to drive user actions. This approach starts with a clear understanding of the desired user action, and every design element is carefully crafted to guide users towards this action. For instance, a landing page designed with Conversion Centred Design principles might have a clear and compelling call to action, persuasive and engaging copy, visuals that draw the user's eye towards the desired action, and a layout that minimizes distractions.
The Growth Marketing Toolbox podcast provides a platform for industry leaders to share their wisdom, strategies, and tools that aid businesses in their marketing and growth endeavors. In this episode, Jonathan shares his in-depth knowledge on various aspects of branding, insights that are invaluable for anyone from aspiring entrepreneurs to experienced marketing professionals.
Episode highlights include:
- The distinction between branding and graphic design
- Common missteps in branding
- Methods to validate a brand's product-market fit
- Plus, plenty more branding insights!
Jonathan also shares some crucial tools and resources, such as the GrowthMarketer Weekly newsletter, a must-read for growth marketing enthusiasts. He also introduces listeners to CUT THRU, where innovative branding methods, including split testing, creative ideation, and Conversion Centred Design, are redefining branding as we know it.
Don't miss this enlightening episode of the Growth Marketing Toolbox podcast featuring Jonathan Sankey. Packed with practical advice, inspiring brand stories, and invaluable lessons on brand growth hacking, it's essential listening for anyone looking to launch or elevate a brand.
Cheers,The CUT THRU Team