Global Prime
BRINGING TRANSPARENCY TO A CATEGORY CHARACTERISED BY MISTRUST
ISSUES
Global Prime approached Cuthru with a specific need - to transcend negative industry perceptions and conditions. An inherent lack of trust in brokers makes attracting new clients difficult, and many smaller clients require a lot of hand-holding while investing disproportionately little. The company was also known primarily as a Forex trader when they also trade in cryptocurrencies, commodities, and options.
INSIGHT
Industry analysis revealed a homogenous, bland messaging style consisting of impersonal graphs, a lot of numbers, and claims of transparency and credibility with little proof. There was a gap in the market for clients desiring high quality customer service in addition to investment opportunities. Clients also loved that Global Prime were Australian, as high regulation means safer investments.
ANSWERS
Our approach was to identify the areas of Global Prime with the best optics and draw attention to them. Messaging focused on the radical transparency of providing trade receipts, very rarely done in the industry. The boutique nature of the company allowed for superior customer service, and the creation of a Discord server allowed the company to establish themselves as thought leaders, promote education and mentorship, and reach a wider, tech-savvy audience.
CUT THRU helped us build trust in an untrusted space and build an army of advocates who are now more than just customers, they're family.
Director | Global Prime
