Cenario

TURNING A GRUDGE PURCHASE INTO AN ENGAGING BRAND

ISSUES

One of Australia’s up and coming FinTechs looking to democratise data-science by making it easy for small businesses to model the impacts of their financial decisions through AI. Scenario (then Flowyse) wanted to democratise data-science by making it easy for small businesses to model the impacts of their financial decisions through AI. They struggled to gain traction in what was an immature market and nearly non-existent category. Large organisations had internal business intelligence teams and SMEs were mostly unaware such a solution existed, was affordable or easy to understand.

INSIGHT

Interviews with existing and potential customers revealed a truth largely ignored by many vendors in the industry: the target market often suffers from data fatigue and do not identify as “numbers people.” They tend to respond better to counter-intuitive messaging and simple visualisations rather than data- and text-heavy communication.

ANSWERS

Flowyse became Cenario – rather than the alienating reference to cash flow of the former, the narrative-driven nature of the latter promoted accessibility for new customers. We achieved cut-through by speaking to data fatigue rather than ignoring it. Positioning the software as financial storytelling rather than financial modelling was a simple but effective way to connect with Cenario’s target market.

CUT THRU helped us make the complex simple and created a brand that turned what was initially seen as grudge purchase into something fun and enjoyable.

Dan Siepen and Vaibhav Namburi

Founders | Cenario