Blossom is a Fintech poised to disrupt banking, term deposits and how people save. In a market where your rivals are massive, long-standing brands worth billions of dollars, brands like Blossom must adopt a unique approach to captivating younger customers, especially in a domain that is typically perceived as unappealing or mundane.
Research uncovered that there was a rare alignment between the values of the Blossom team and their target market. Aside from wanting to be better savers, both have strongly held beliefs in female financial empowerment and supporting the environment.
CUT THRU worked closely with Blossom to create a truly unique, earthy, warm and female-oriented brand in space typically male-dominated by cold and transactional space. We believe every successful brand has an element of novelty and convenience within them. Working closely with Blossom, we developed a brand that rewards savers by planting trees in bushfire-affected areas as they reach their savings goals. Using conversion-centered design, we helped the brand get significant traction as it launched, despite having a modest marketing budget.
With little to no marketing budget, CUT THRU not only created a brand but gave us cost-effective marketing tactics that helped us bring in $14m in our first 14 weeks of operation and become one of Australia's fastest growing fintechs ever!
Founder | Blossom