Blossom is a Fintech poised to disrupt banking, term deposits and how people save. When your competitors are billion-dollar 100+ year old brands, brands like Blossom need to think different about how to engage with younger customers in an area that is usually far from sexy or interesting.
Research uncovered that there was a rare alignment between the values of the Blossom team and their target market. Aside from wanting to be better savers, both have strongly held beliefs in female financial empowerment and supporting the environment.
CUT THRU worked closely with Blossom to create a truly unique, earthy, warm and female oriented brand in space typically male-dominated by cold and transactional space. We believe every successful brand has an element of novelty and convenience within them. Working closely with Blossom, we developed a brand that rewards savers by planting trees in bushfire affected areas as they reach their savings goals. Using conversion-centered design, we helped the brand get significant traction as it launched, despite having a modest marketing budget.
With little to no marketing budget CUT THRU not only created a brand but gave us cost effective marketing tactics that helped us bring in $14m in our first 14 weeks of operation and become one of Australia's fastest growing fintechs ever!
Founder | Blossom